Timing does most of the work. A reminder sent immediately after booking is really a confirmation and gets forgotten. One sent the day before is close enough to matter and still leaves you time to refill the slot if the customer cancels. For appointments booked weeks in advance, two touches usually beat one: a nudge a few days out and a final one the day before.
Content matters almost as much. A good reminder states the date, the arrival window, the address, what the customer needs to do beforehand, and how to change the booking. Preparation instructions are particularly valuable in trades where a wasted visit is expensive, such as clearing access to a loft or moving a car off a driveway.
Channel choice comes down to what people actually read. Text and messaging apps are opened quickly, email is easier to ignore. What matters most is that the reply route is obvious. Clerkzo helps at the other end of the chain, capturing the enquiry with contact details and job specifics the moment it arrives on your website, so the booking you are reminding people about was properly recorded in the first place.
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Related terms
Browse all 104 terms- Appointment booking softwareAppointment booking software lets customers request or schedule appointments with a business online, instead of only by phone.
- Booking requestA booking request is a customer's proposed appointment, their details plus a preferred time, which the business reviews and confirms, rather than a slot booked directly into the calendar.
- Online bookingOnline booking is any way a customer arranges an appointment through a website rather than by phone, either by choosing a time slot directly in a calendar or by sending a booking request the business confirms.
- Appointment DepositAn appointment deposit is a partial payment taken when a booking is made, held against the final invoice and usually forfeited if the customer cancels late or fails to attend. It converts a verbal commitment into a financial one.