For a service business, qualification is often simple questions: what do they need, are they in your area, when do they want it, and how can you reach them. Enquiries with those answers attached are worth far more than a bare name.
The best moment to qualify is during the first conversation, while the person is engaged, rather than in a follow-up email that may never be answered.
Clerkzo qualifies as it captures: you choose the fields it collects, it asks conversationally or via an in-chat form, and every lead arrives with the answers already attached.
Related terms
Browse all 142 terms- Lead captureLead capture is the process of collecting a potential customer's contact details and what they need, so a business can follow up and turn interest into a booking or sale.
- Lead generationLead generation is the process of attracting potential customers and collecting their interest, so a business has people to follow up with and convert.
- Speed to leadSpeed to lead is how quickly a business responds to a new enquiry, and it's one of the strongest predictors of whether that enquiry becomes a customer.
- Marketing qualified lead (MQL)A marketing qualified lead (MQL) is a contact who has shown enough interest through their behaviour and matches your target profile closely enough that marketing considers them worth a sales conversation. It is a handover threshold, not a promise of a sale.