Traditional lead capture uses forms, but many visitors won't fill in a cold form. Capturing the lead inside a conversation, while interest is high, tends to convert better.
Effective lead capture collects the essentials (name, contact, and the enquiry) and delivers them somewhere the business actually checks, an inbox, a CRM, or a webhook.
Clerkzo captures leads conversationally or with an in-chat form and delivers each one to your inbox or webhook, with every conversation saved in your dashboard.
Related guides
Related terms
Browse all 104 terms- Lead generationLead generation is the process of attracting potential customers and collecting their interest, so a business has people to follow up with and convert.
- Speed to leadSpeed to lead is how quickly a business responds to a new enquiry, and it's one of the strongest predictors of whether that enquiry becomes a customer.
- Lead qualificationLead qualification is the process of working out whether a new enquiry is a good fit for your business and worth your team's time, usually by collecting a few key details up front.
- Marketing qualified lead (MQL)A marketing qualified lead (MQL) is a contact who has shown enough interest through their behaviour and matches your target profile closely enough that marketing considers them worth a sales conversation. It is a handover threshold, not a promise of a sale.