Leads come from many channels, search, ads, social, referrals, but they're only useful if the business actually captures the person's details when interest is high.
Your website is often the moment of highest intent. Answering a visitor's question and capturing their details there and then is one of the most direct forms of lead generation.
That moment is the one Clerkzo is built around: it answers the visitor's question on the page and captures the enquiry in the same conversation, so the visit converts while intent is still high.
Related guides
Related terms
Browse all 104 terms- Lead captureLead capture is the process of collecting a potential customer's contact details and what they need, so a business can follow up and turn interest into a booking or sale.
- Speed to leadSpeed to lead is how quickly a business responds to a new enquiry, and it's one of the strongest predictors of whether that enquiry becomes a customer.
- Lead qualificationLead qualification is the process of working out whether a new enquiry is a good fit for your business and worth your team's time, usually by collecting a few key details up front.
- Retrieval-augmented generation (RAG)Retrieval-augmented generation (RAG) is an AI technique where, before answering, the system retrieves the most relevant passages from a trusted knowledge base and generates its answer from those passages rather than from its general training memory.