They serve two purposes. First, they lower the effort of starting or continuing a conversation, which matters most on mobile where typing is slow. Second, they signal scope: a set of chips reading "Pricing", "Book a call", and "Opening hours" tells a visitor at a glance what the chat can actually help with, which prevents wasted questions.
Good practice is to keep the set small, usually three to five options, phrase each in the visitor's own words rather than internal jargon, and always leave the free-text field open so nobody is trapped in a menu. Chips work best at decision points: the opening greeting, a branch in a qualifying flow, or a follow-up offering the obvious next step.
In Clerkzo, quick-reply chips are configured in Widget Studio, so the opening options match what your business actually wants to be asked about. Paired with guardrails that keep answers on-topic, they give visitors a clear route to the question they came for and, often, straight into lead capture.
Related guides
Related terms
Browse all 104 terms- Website chat widgetA website chat widget is the small chat window, usually in the corner of a website, that lets visitors ask questions and get help without leaving the page.
- Live chatLive chat is a chat window on a website that a member of the business's team answers in real time, as opposed to an automated chatbot.
- Chat LauncherA chat launcher is the small, persistent button on a website, usually in a bottom corner, that a visitor clicks or taps to open the chat window. It is the entry point to the whole conversation.
- Chat BubbleA chat bubble is the rounded container that holds one message in a chat interface, visually separating what the visitor said from what the assistant replied. It is the basic unit of a conversation on screen.