The defining pattern is observe, decide, act, repeat. The model receives a goal and a set of available tools such as search, database lookups or API calls, chooses one, sees the output, and continues until it has an answer or reaches a stopping condition. Memory of the conversation and of prior steps is what lets it stay coherent across turns.
Agents are more capable than one-shot prompting and correspondingly harder to operate. Errors compound across steps, tool permissions need scoping, and unbounded loops need limits, so most reliable deployments constrain the agent tightly to a narrow domain with a fixed toolset.
Clerkzo's widget is a deliberately narrow agent. It retrieves from the site's own knowledge, answers within that scope, captures leads and booking requests, and escalates to a person instead of improvising when a request falls outside what it is allowed to handle.
Related guides
Related terms
Browse all 104 terms- Conversion rate optimization (CRO)Conversion rate optimization (CRO) is the systematic practice of increasing the percentage of website visitors who complete a desired action, such as submitting a form, booking a call, or making a purchase. It combines behavioural research, hypothesis-driven changes, and measurement to improve results from existing traffic rather than buying more of it.
- WebhookA webhook is an automated HTTP request that one application sends to a URL you control the moment a specific event occurs. Instead of your system repeatedly asking an API whether anything has changed, the source pushes the event data to you as it happens.
- First response timeFirst response time (FRT) is the elapsed time between a customer's first message and the first meaningful reply from the business. It is a standard support and sales metric because it measures how long someone is left waiting before they know a human or system has engaged with their request.
- Lead scoringLead scoring is the practice of assigning a value to each lead based on how well they fit your ideal customer profile and how much buying interest they have shown. The resulting ranking tells a sales team which contacts to work first when there are more leads than hours.