In practice you register an endpoint URL with the sending service and choose which events to subscribe to. When one of those events fires, the service sends an HTTP POST containing a JSON payload describing what happened. Your endpoint responds with a success status code; most providers retry on failure, so receivers should be idempotent and tolerate the same event arriving twice.
Webhooks are the usual glue between SaaS tools. They feed new records into a CRM, trigger automations in tools like Zapier or n8n, post alerts into internal systems, and start background jobs. Because the payload arrives over the public internet, well-built integrations verify a signing secret or shared token before trusting the request.
Clerkzo can send a webhook whenever a new lead is captured, so the details reach your CRM, automation platform, or internal tooling within seconds. Email and Telegram notifications are available alongside it, which suits teams that want a human alert and a machine-readable event at the same time.
Related guides
Related terms
Browse all 104 terms- Webhook PayloadA webhook payload is the block of data, almost always JSON, that one system sends to another when an event happens. For a chat widget, it is what gets delivered to your endpoint the moment a lead is captured or a conversation ends.
- First response timeFirst response time (FRT) is the elapsed time between a customer's first message and the first meaningful reply from the business. It is a standard support and sales metric because it measures how long someone is left waiting before they know a human or system has engaged with their request.
- Lead scoringLead scoring is the practice of assigning a value to each lead based on how well they fit your ideal customer profile and how much buying interest they have shown. The resulting ranking tells a sales team which contacts to work first when there are more leads than hours.
- Form abandonmentForm abandonment is when a visitor begins interacting with a web form but leaves the page before submitting it. Because the submission never arrives, the business has no record of the enquiry and no way to follow up.