The measure is less precise than it looks. Analytics tools generally calculate duration from the gaps between recorded events, so a visit that ends on the page it started on can register as zero even if the person read carefully for several minutes. Open tabs left running inflate the average in the other direction. Treat the number as a directional signal, not a stopwatch.
Longer is also not automatically better. A visitor spending eight minutes on a service page might be deeply engaged, or might be unable to find the price. Duration only becomes meaningful next to what you wanted the page to achieve: a support article that resolves a question quickly should have short sessions, while a comparison page probably should not.
The more useful question is what visitors did with the time, and that is where behaviour beats duration. A Clerkzo chat widget records the questions people actually asked on each page, which turns an ambiguous number into something concrete: a long session with three questions about coverage tells you exactly what your page failed to say. It also gives the visitor a way to resolve that gap immediately rather than spending another four minutes hunting for it.
Related terms
Browse all 142 terms- Average handle timeAverage handle time (AHT) is the mean length of a customer interaction, counting the conversation itself plus any hold time and the follow-up work the agent completes afterwards.
- Chat SessionA chat session is a single continuous conversation between one visitor and a chat widget, from the first message until the conversation ends or times out through inactivity.
- Fine-TuningFine-tuning is the process of taking a model that has already been trained on general data and training it further on a smaller, specific set of examples so it adopts a particular style, format or behaviour.
- TokensTokens are the small pieces of text, usually a word or part of a word, that an AI language model reads and generates. Models measure everything they process in tokens rather than characters or words.