Keyword search matches strings, so a page about "pricing" may be missed by someone searching "how much do you charge". Semantic search removes that brittleness by comparing vector representations, which capture paraphrase, synonym and intent. Many production systems combine both in a hybrid setup, since exact matching still wins for product codes, names and other literal tokens.
Quality depends heavily on preparation rather than on the search algorithm alone. How content is chunked, how much context each chunk carries, and how results are re-ranked all shape whether the retrieved passage actually contains the answer a user needs.
Semantic search is the step that happens before Clerkzo writes a reply. A visitor's question is matched against embedded content from the customer's own website, and the best-matching passages are what the answer is built from.
Related terms
Browse all 142 terms- Organic TrafficOrganic traffic is the visitors who reach your website through unpaid search results rather than through ads. You earn it by publishing content that search engines judge relevant to what people are looking for.
- Search IndexingSearch indexing is the process by which a search engine analyses a page it has crawled, works out what it is about, and stores it in a database so it can be retrieved and ranked for relevant queries.
- Web crawlerA web crawler is a program that automatically browses websites, fetching pages and following their links to discover more pages. Search engines, archives and AI systems use crawlers to collect the content they later index or answer from.
- Shadow DOMThe Shadow DOM is a browser standard that attaches a separate, encapsulated DOM tree to an element. Styles and markup inside that tree are isolated from the rest of the page, so neither side can accidentally restyle or select the other.