A JSON file looks a bit like a form filled in as text: a label, a colon, a value, repeated. Values can be words, numbers, true or false, a list of things, or another whole group of labelled fields. That last part is what makes it capable of describing complicated things like an order with several line items, each with its own product and quantity.
Its success comes down to being boring in the right ways. There is no elaborate syntax to memorise, every mainstream programming language can read and write it out of the box, and you can open a JSON response in a browser and roughly understand it without being a developer. Older formats were more expressive and far more painful.
When Clerkzo sends a captured lead to a webhook, it sends it as JSON: the visitor's name, contact details, whatever custom fields you configured, and the context of the conversation. Whatever receives it, a CRM or a script you wrote, gets neatly labelled fields rather than a wall of text to untangle.
Related terms
Browse all 142 terms- iframeAn iframe is an HTML element that embeds one web page inside another, in its own isolated box. Embedded videos, maps and payment forms usually arrive as iframes, and the content inside one is walled off from the page around it.
- Content delivery network (CDN)A content delivery network, or CDN, is a global network of servers that store copies of your website's files so each visitor receives them from a location physically near to them. The result is faster loading and less strain on your own server.
- Lazy loadingLazy loading is a technique where a web page delays downloading images, videos or other heavy elements until the visitor is about to scroll them into view. Only what is needed immediately loads first, so the page becomes usable sooner.
- Core Web VitalsCore Web Vitals are a small set of measurements Google uses to describe how a page feels to real visitors, covering how quickly the main content appears, how fast the page responds to input, and whether the layout jumps around while loading.